admin July 13, 2020

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Good Monday morning and welcome back to Speed Lines, The Drive’s roundup of the biggest news in cars and transportation. On today’s docket: the long-awaited debut of the 2021 Ford Bronco, Volkswagen fires its software boss and General Motors has a problem with people not showing up to work at its Missouri truck plant.
After approximately 500 years of leaked photos, spy shots, forum rumors, teasers and powertrain details trickling out here and there, we finally, finally get to see the 2021 Ford Bronco tonight. It joins the ranks of the new Toyota Supra and C8 Chevrolet Corvette in recent years as an eagerly awaited vehicle backed up by a massive online hype machine. And as we’ve covered before, it’s a big deal for Ford, which needs some wins after a disastrous 2019 and a rough go during the pandemic.


As our own Jesus Garcia reported this weekend, here’s how to see it tonight:
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On ABC, look out for a three-minute film showcasing the 2021 Ford Bronco 4-door airing around 8:09 p.m. EST during the CMA Best of Fest concert.


If you’re watching ESPN SportsCenter, the all-new 2021 Bronco Sport will be airing around 8:11 p.m. EST.


National Geographic’s National Parks: Yosemite will spotlight the 2021 Ford Bronco 2-door around 8:13 p.m. EST.


And case you miss it, or have cable anymore, all three Bronco films will be available for streaming on Hulu Tuesday, July 14th. You can also watch the live Bronco debut online via YouTube, Twitter, and Facebook on Monday, July 13th, at 7 p.m.


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Now, here’s what’s especially notable about the Bronco reveal: it comes at a time when Ford has hit pause on social media advertising, including Facebook, Instagram and YouTube, amid widespread concerns that those platforms have not done enough to curb hate speech. Ford is still posting on its various accounts; this is just related to advertising.
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As The Detroit Free Press notes, Ford has gotten some criticism for the move-more tactical than philosophical-because competitors who continue to advertise like Fiat Chrysler can potentially reach customers instead. But Ford has also gotten praise for the move. Here’s one, Detroit business professor Marcus Collins:
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Our lives are so public in a social networking platform world now, he said.
Research shows that people care more about having an emotional connection with brands than the value propositions of the branded p…